Welcome to

GRAD 2 GREAT

Helping young professionals in business and marketing navigate their careers after graduation.


The Blog

Keep up to date on all relevant news, tips and hacks.

The Emoji Report is Here

The much anticipated report is in. Not inflation. Not the job report. The annual Adobe Emoji Report. And I could not be more excited. If you saw me right now I am grinning with star eyes. Here are some of the key stats from the report. However, there were some…

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Differentiating Vodka

Do you have a favourite brand of vodka? Why do you like it and prefer it over others?. Have you ever been to the liquor store and notice the varying prices of vodka? I went to the website of the local store and noticed prices per bottle ranging from $20.00…

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The M&M Dilemma

Have you ever heard of the story about the M&M packaging size mysteryr? I heard this first on Planet Money Podcast but I thought it was a great story of marketing decision making. It was noticed on a visit to a local convenience store that Peanut M&M and Regular Chocolate…

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The Podcast

Listen to the entertaining Grad2Great podcast to hear the Professor’s take on all things relevant in the marketing and business world.